Author: Alerts CC

For the next few years, Millennials will continue to be the most popular demographic for advertisers to target.

According to the 2016 State of Social Business study, average social advertising budgets increased by 73% last year, and advertisers plan on spending even more in 2017 to better engage Millennial consumers. And perhaps the most important aspect of advertising to this demographic is creativity.

“If an ad is unique or funny enough, I’ll click just to see how the rest of the experience might be,” Ed Terpening and Aubrey Littleton wrote in their report. “If the ad is good, hopefully the rest of the brand is, too.”

Gone are the days when boring print advertisements could attract attention. For instance, nearly half of all 18 to 34 year old consumers (47%) surveyed found that eccentric advertisements like car wraps were especially memorable.

In addition to the importance of creativity within an advertisement, in order to reach the Millennial market, an emphasis is being placed on getting personal. Because of how much time Millennials spend on social media networking sites, advertisers are able to gather detailed personal information on people and create custom, individualized ads geared specifically for them.

“I notice when a brand is talking specifically to me and I pay attention,” Ed and Aubrey added.

Case in point: the Chicago Business Journal reports that Groupon is now leading the charge for reaching this Millennial market.

The newest Groupon ads focus on saving a few bucks a week in order to try fun, new, and exciting things.

“As we continue to build on our successful 2016 ad campaign, which was about showcasing the experiences available on Groupon that make life great, we’re expanding our target audience and focusing on high-frequency categories with the message that customers can use Groupon every day to save money,” said Jon Wild, Groupon vice president of marketing for North America.

In addition to showcasing these commercial spots, Groupon is not just advertising on traditional cable channels, but reaching out through YouTube, Hulu, Crackle, and even working alongside The Tonight Show with Jimmy Fallon, who is known for his active online presence.

It is no secret that insulation in a home is important for both the comfort of the homeowners and durability of the structure itself. In fact, proper attic insulation can save homeowners anywhere between 10 to 50% on their heating and cooling bills annually, along with preventing the formation of ice dams and saving money on expensive roof repairs.
However, one Houston couple made the shocking discovery that there was more than just insulation between the walls of their home.
Brand new homeowners, who have chosen to remain anonymous, were doing some routine maintenance around their home when they shifted a board in the attic, looked down into the wall, and found a jumble of human bones and red drugstore glasses.
Neighbors believe the remains are of the previous homeowner, 61-year-old Mary Cerruti, who has been missing since March of 2015. No one knows exactly what happened to the retired retail worker, as she just suddenly seemed to disappear; her mail started to pile up, her lawn went unmowed, and her bills were unpaid without any rhyme or reason. Some neighbors contacted the police, one even hired a private investigator, but there was a lack of evidence and her fate was determined to be inconclusive.
So while rumors swirled about her whereabouts, the bank who owned the mortgage on the 1,161 square foot, 1930s-era home was forced to foreclose on the property and put it up for resale.
Despite this, nothing about Cerruti’s disappearance was put in the seller’s disclosure agreement, so the new owners were completely taken off guard. They immediately called the police and abandoned the home within a couple of hours.
And while this is a sad turn of events, many of the original neighbors are hopeful that an autopsy can at least shed some light on Cerruti’s fate. As of right now, no one knows if Cerruti was a victim of foul play, or just fell into the wallboards and was unable to get out.
Nonetheless, it is not completely clear if the bones are actually those of Mary Cerruti. Autopsy results are pending.

Self-driving cars have been a hot-button topic in recent years, particularly because they have the potential to improve passenger safety. Not only can they recognize other cars on the road, but they can also observe and react to pedestrians and even animals like birds and squirrels. But there’s a very popular entity they aren’t able to see so well: bicycles.

In fact, bikes are among one of the toughest challenges technological developers face in terms of detection. They’re smaller than cars and move quickly.

Nuno Vasconcelos, a visual computing expert at the University of California, San Diego, notes, “A car is basically a big block of stuff. A bicycle has much less mass and also there can be more variation in appearance — there are more shapes and colors and people hang stuff on them.”

The physical differences between bikes and cars is really throwing these vehicles’ detection systems for a loop. The algorithms on these systems train themselves based on the images they see. But many of the training sessions performed don’t feature bikes. As a result, the systems don’t consistently register them.

The Deep3DBox algorithm, for example, was able to recognize 89% of cars on the road when subjected to an industry-recognized benchmark test. But the system wasn’t nearly as proficient when it came to cyclists. In the test, it was able to spot only 74% of bicycles — and this score is the highest among such technologies.

With an increased emphasis on reducing carbon emissions and improving physical fitness, it’s no surprise that 3 million Americans age seven and up rode a bicycle at least six times in 2015. But if developers expect self-driving cars to become the standard, this technology will need to improve quickly.

Fortunately, companies are already starting to take action. High-definition maps, like the ones created by Israeli company Mobileye, can help these algorithms identifying bicycles by making them stand out against the landscape. Their Road Experience Management system could make huge improvements to the way these algorithms are trained. Google’s self-driving vehicle, Waymo, shows that improvements can certainly be made; that auto contains sensor technology with increased recognition for bicycles.

While some experts are skeptical that self-driving cars will ever completely replace human-operated ones, these improvements could definitely help ensure the safety of everyone on the road. That being said, the new technology needs to be carefully tested before going to market. Otherwise, drivers will be much better off relying on their own vision and skills to avoid an accident.

The housing market is constantly changing. Even for the most experienced property buyers, certain aspects of the hosing market can be extremely confusing and lead to costly mistakes. First-time homebuyers, on the other hand, are at a severe disadvantage when it comes to purchasing a home because they have virtually no experience.

Of all the people in the market for homes today, roughly 32% of prospective buyers are actually first time buyers. That 32% equates to the highest number of first-time homebuyers since 2007.

According to KPLC, one of the more common mistakes that these novice homebuyers are making is not consulting with professional realtors. Professionals can offer prospective buyers knowledge that they might not get anywhere else. If someone goes into a buying situation with little to no knowledge about both property ownership and real estate purchasing, they might end up having to pay for things that they did not plan for.

“You don’t want to have any unknown things pop up when you buy a property, those are major expenses,” said Andrea Bryant, real estate managing agent. “Buying a home for the first time, you’ve got things like down payment, large expenses that come out of your pocket so you’re not going to have a lot of money necessarily to make those repairs.”

According to the BBC, during 2016, there were roughly 335,750 first-time buyers, which is the highest figure since the beginning of the financial crisis in 2007, at 359,9000 first-time homebuyers.

“Government schemes such as Help to Buy have improved affordability, enabling more first-time buyers to buy their own property,” said Martin Ellis, a housing economist who attributes the first time buyer boom to low mortgage rates in addition to high levels of employment.

Although there are more first-time buyers than ever before, because property values have also increased, there are many more long-term mortgages being taken out by these younger buyers.

Despite where the president chooses to make his own merchandise, the Trump campaign focused on making sure jobs in the U.S. go to hardworking Americans. Now, due to threats of increased import taxes — and perhaps in an attempt to butter up the new administration — Samsung Electronics may create a new manufacturing plant for home appliances in the United States.

According to sources, Samsung is giving serious consideration to adding U.S. production facilities. Although the company has declined to comment on any specific plans, a statement sent via email to Reuters said that they’ve already made substantial American investments, including the $17 billion they’ve spent on a chip plant in Austin, Texas.

“We continue to evaluate new investment needs in the U.S. that can help us best serve our customers,” said the email.

The rumors have not gone unnoticed by the president, who tweeted at the company: “Thank you, @Samsung! We would love to have you!”

Trump is said to be a Samsung user himself, so his interest in the move may be personal, too. He supposedly uses a Samsung Galaxy S3 or S4 to send tweets from his personal Twitter account.

For large corporations like Samsung, building a U.S. plant would not be a financial burden; however, border taxes would present a bigger hardship, as it would be much more difficult to compete with U.S.-based competitors.

Samsung is based in South Korea, which has not yet been targeted by an impending import tax increase. However, other companies based there, like LG and Hyundai, are already exploring the possibility of having a U.S. plant. Considering that revenues of electronics and appliance rental alone in the U.S. were projected to reach $5.7 billion last year, these companies may be smart to think ahead. Americans will have to wait and see whether these rumors pan out for additional job opportunities or competitive costs in the future.

According to the federal Bureau of Labor Statistics, more workers died from occupational injuries in 2015 than in any year since 2008.

This census of workplace fatalities has been in use since 1992, and its goal is to provide a transparent view on workplace safety across the nation. The report is broken down by demographic groups and the occupations most at risk for on the job injuries.

The key findings of the report show that 4,836 workplace fatalities were reported in 2015, which is the highest annual number since the 5,214 deaths in 2008. This overall rate of fatalities was 3.38 per 100,000 full-time workers, which, while still high, was lower than the 3.43 rate of 2014.

Hispanic and Latino workers were the demographic most affected, suffering 903 fatal injuries, followed by workers of all races over 65, who incurred 650 deaths. Non-Hispanic Black or African Americans suffered 495 fatalities, and the overall fatalities for foreign-born workers were at the highest level since 2007. The majority of these foreign workers were born in Mexico, but overall represented 100 different countries and nationalities.

Of the major causes of workplace fatalities, transportation-related deaths topped the list, with 2,054. Falls, slips, and trips were the cause of 800 deaths, contact with objects and equipment was 722, violence from animals or other workers 703, exposure to harmful substances or hazardous environments 42, and fires and explosions counted for 121.

It should be noted that the majority of these fatalities were within the construction industry. For example, according to a study performed by the Ohio Safety and Health Administration, of the 4,585 workplace fatalities in 2013, 20.2% were due to construction related accidents. In other words, this equates to 20% of all workplace fatalities happen while on a construction site.

The only positive in this report is that the number of on-the-job suicides fell 18% from 2014.

According to Bloomberg New Energy Finance, by the year 2025, the average global cost of solar power may be less than coal. Already, solar power is cheaper than generating energy from coal in some parts of the world. In 2016, Chile and the United Arab Emirates were able to provide solar power for less than three cents a kilowatt-hour — half the average cost of coal power worldwide. Saudi Arabia, Jordan, and Mexico are all aiming to drop prices even lower this year.

“These are game-changing numbers, and it’s becoming normal in more and more markets,” said Adnan Amin, the director-general of the International Renewable Energy Agency. “Every time you double capacity, you reduce the price by 20%.”

The World Economic Forum (WEF) predicts that in just a few years, about two-thirds of all the nations in the world will reach grid parity. The term “grid parity” means that an alternative power source like solar energy is capable of generating the same amount of power as a traditional power grid at a cost that is the same or lower. As of today, over 30 countries have already achieved unsubsidized grid parity.

Solar power is becoming more popular and less expensive for a number of reasons, including lower production costs, more investors, greater government subsidizing, more local legislation, and advancements in technology.

The “sunbelt countries” are leading the way in cutting solar power costs, but low prices have less to do with the sun and more to do with competition. Countries like Chile have used auctions to award power-purchase contracts, forcing energy companies to compete for business by lowering costs.

“We’re seeing a new reality where solar is the lowest-cost source of energy, and I don’t see an end in sight in terms of the decline in costs,” said Sami Khoreibi, founder and chief executive officers of Enviromena Power Systems.

Right now, the average American household is spending about 2.7% of its income on energy bills, totaling to about $2,000 a year. As solar power gains momentum, it is highly likely that energy costs in the U.S. will see a major decline, benefiting Americans around the country. A 600 square foot solar panel would be needed to power the average home, and this alone could save about $84 a month in energy costs.

Plenty of people love to come up with new ways to save money on travel. Some check airline websites every day, waiting to pounce on a good deal. Others make long-term investments: A family of four traveling by RV, for example, can save 23% to 59% on each of their vacations. And then there are people like Torbjorn C. Pedersen, who has spent the better part of the past three years traveling the world on cargo ships — for free.

Pedersen, better known by his nickname “Thor,” travels as a goodwill ambassador for the Red Cross in his home country of Denmark, but he has a more personal goal in mind: Before the end of his voyage, he plans to visit every country on the planet, without ever boarding an airplane.

“Fewer than 200 people have reached every country in the world, and all of them have been flying at one point or another,” Pedersen told Vice recently. “I’ve been going for more than three years now. I’ve reached 121 countries, and so far, I haven’t been back home, and I haven’t flown. When I need to cross an ocean like the Atlantic, there’s no way around it. You basically need to get onboard a container ship.”

Although there are somewhere around 50,000 merchant ships in use around the world, they’re generally reserved for cargo, not tourists. And there’s good reason why: a 12-hour plane ride across the Pacific ocean easily takes two weeks by sea. But on the plus side, almost all of Pedersen’s journeys have been free, including meals and long showers, though he’s had to do a lot of legwork and sweet-talking to get there.

“The ships have no incentive to carry a passenger. It’s an inconvenience for the shipping line and a passenger represents an unwanted liability,” he said to the Telegraph. “You would need to express that you can be on your own and wouldn’t get in the way of the crew and the operations. It would need to be clear that you can be invisible.”

When Pederson does make land, he has a self-imposed rule that he has to stay in a country for at least 24 hours. Sometimes, that means missing his ship’s departure and waiting weeks or months for the next one to arrive.

“While it was exceedingly difficult to reach Greenland without flying it turned out to be hard to leave as well,” Pedersen said. “Towards my final days I nearly had the entire village texting me when there was a new boat in the port. They are such wonderful spirited people up there.”

Of the 122 countries he’s visited so far (he has 81 left to go), Pedersen counts Greenland, Cuba, and Iran as among his favorites. Even on land, he lives on a self-imposed budget of $20 per day to demonstrate just how affordable world travel can be.

“I could probably travel for less money than $20 a day. Some countries are more expensive than others but most countries are quite cheap when you use local transportation, eat local food and stay with local people or use cheap guesthouses and dorm rooms,” he explained.

With rolling seas, rare Internet access, and sparse accommodations, container ship travel may not be for everyone. But it is, at least, one way to see the world for adventurous spirits on a shoestring budget.

When it comes to data center operations, temperature plays a big part. In fact, 80% of data centers use or are looking to use hot or cold aisle containment systems in order to regulate temperatures.

These high-powered tech rooms handle a lot of energy, and a lot of heat as a result. In order to prevent these systems from overheating, cold aisle containment is used to circulate air to the hot areas of the data center and keep things calm.

But in place of these containment systems, a number of powerful companies have chosen to move their data centers to colder regions in order to save money on energy costs and more effectively cool their systems.

Facebook, Amazon, and Google have recently taken up residency close to the Arctic Circle, in some of Europe’s most northern points. There, operational costs are much lower, there is much more space, and electricity prices are some of the lowest in the world.

Vertiv, formerly Emerson Network Power, just recently released its list of data center infrastructure trends for 2017, including thermal management (though some companies are clearly ahead of the game).

In addition to utilizing cool climates, Vertiv also believes that water cooling systems may become more popular, as well.

Moving data centers to Nordic regions can cause other issues, however. While physically moving the centers to remote parts of the globe is the easy part, transporting bits and bytes between data centers and key networks far away increases costs. While energy costs are much lower, the transportation costs may cause companies to break even.

Because of these, the prices of companies that use cold climate data canters is still comparable to those with centers located in more accessible central Europe.

Of course, Scandinavian countries aren’t the only suitable geographic areas for thermal containment structures. On the other side of the Atlantic lies Canada, the world’s fourth largest country by land area and home to the tenth highest per-capita income.

Canada on its own is highly developed, and has already successfully employed a number of renewable resources that are reliable and inexpensive. Its northern borders stretch well into the Arctic Circle, the prime location for cold containment, and its proximity and accessibility to the U.S. are ideal for North American tech businesses to keep their data centers within a reasonable constraint for bits and bytes to travel.

While the future of data center development is largely up in the air, we can expect companies to begin experimenting with new infrastructure in 2017. From an American perspective, the potential of sourcing our data centers to one of our closest allies and neighbors reduces the risk of potential hacking and foreign government surveillance.

Lazy, unmotivated, apathetic, and entitled — all common traits associated with millennials. Since studies show that 44% of millennials would choose to leave their jobs within the next two years if given a choice, it’s easy to make the assumption that these traits ring true. But contrary to popular belief, members the youngest generation to enter the professional workforce aren’t bailing because they’re incapable or entitled, it’s because they’re looking for more.

While millennials make up the majority of the U.S. workforce, the majority of corporate leaders are older. Millennials only holding 12% of senior-level and executive positions. As more 20-somethings enter the workforce, employers need to understand that a paradigm shift is happening in corporate America.

Flexibility is one of the primary demands of the millennial workforce. They’re looking for the opportunity to adjust their schedules as well as shift their job responsibilities between departments.

This integrative, radical approach is a huge step away from the traditional workforce, which is much more rigid and constructed.

Many employers are struggling to accommodate millennials, and have had problems retaining these young employees as a result.

In order to attract and retain millennial talent, research shows that employers need to do the following things when it comes to their business:

Create an Inviting Corporate Culture

Millennials value collaboration, so hearing their perspectives is important. Age is just a number to them. Since millennials make up the majority of the U.S. population, it’s very important to listen to their input if you want to continue to see your business succeed.

In addition to having their voices heard, they want to know that your company cares about what you do. What are your company’s values? What is your noble cause? What sort of community-based initiatives have you taken? A study by Cone Communications reports that 82% of millennials ages 18–24 and 75% ages 25–34 are concerned with a company’s moral and social responsibility, and take it into account when deciding where they want to work.

Innovate

Millennials are all about breaking down traditional corporate structures and putting their skills to use wherever needed. Allow your teams to mingle and exchange ideas. Having multiple perspectives from across the company can be beneficial for resolving problems and propelling new initiatives.

Allow Room for Growth

This is an important component for all employees. Many workers are not satisfied with the prospects of doing the same job every day until they retire. Allow your employees to climb the corporate ladder or make radical career shifts within your organization, and reward creative approaches to the job.

Regardless of age, nearly all employees want to know that their efforts are making a difference in the company and that they are able to display their efforts in different ways.

Before outsourcing for executive positions, consider internal promotion.

Employee satisfaction is key to a healthy, successful company. By taking the time to adjust your company environment, you’ll be able to retain millennials and help them put forth their best work.